“Exhibition Impact Coaching is a purpose-driven approach that leaves no stone unturned.” – Trevor Liley

This one-day training session ensures that your exhibition team is prepared, focused, and motivated, armed with a strategic approach to measurably increase success. You will enjoy and experience increased levels of motivation and success as you learn to utilise the best approaches in face-to-face interpersonal skills.

Focus and motivation ensures that you realise a real return on investment from your exhibition, with:

• A major increase in qualified business leads
• Increased levels of customer contact
• Improved customer response
• A significant increase in energy and purpose
• An enhanced exhibition stand atmosphere

Exhibition Impact Training can be delivered as a full day pre-event coaching and training experience or as a half-day high protein focus session. Additionally, we offer a 30-minute, pre-show “mini-lesson” entitled “Inspiring - Motivational Booth Management.”

Purpose: to help you develop and exhibition strategy that produces sales and ensures a return on your exhibition investment. Focuses on goal achievement, performance and results. Being there isn’t enough.

TLP’s 3 keys to exhibition success are Contact, Engage and Qualify the Contact.
“You create a Contact with visual and interpersonal techniques,” explains Liley. “Then you Engage them by determining the situation, the needs analysis and use sales expertise to determine if there’s a fit. Finally, you Qualify a contact by determining if there is a project, and if so, a timeline.”

In the full-day session, you will learn:

• The Mission - Understanding the importance of the “common outcome”
• The Theatre – Learn to compete successfully with a new realisation of the Exhibition Environment, and how to evoke high levels of booth activity
• Rapport – Create an instant rapport with your visitors – as individuals or crowds – using verbal and non-verbal cues and interpersonal skills, from the initial contact, engagement, and qualification through to the development of a strong business relationship.
• Body Language – Avoid bad body language. Learn the Secret Weapon and how to use it!
• Transformational Vocabulary - Gain insight into the power of language – how to create and use words that influence the positive behaviour of others
• The Message - Develop your company’s business proposition that is customized for trade shows. Discover how “Can Openers” make your visitor feel special and encourage meaningful dialogue
• Atmosphere - How to design, create, maintain and deliver something money cannot buy
• Stand Strategy - Attention Grabbers, Aisle Activity, and Themes and Their Value all give meaning to the event. Own your space!
• Personal Challenges – Learn how to reach and maintain specific peak performance levels in one of the most physically and mentally demanding working environments – the trade show floor.

Contact us today to arrange a full-day session of Exhibition Impact Training or to discuss booking a Full Day Session.

“Customers want to be impressed, not processed.” – Trevor Liley

If you are short on time, Trevor’s half-day session covers:

• The Mission - Understanding the importance of the “common outcome”
• The Theatre – Learn to compete successfully with a new realisation of the Exhibition Environment, and how you can evoke high levels of activity in your booth
• Rapport – Create an instant rapport with your visitors – as individuals or crowds – using verbal and non-verbal cues and interpersonal skills, from the initial contact, engagement, and qualification through to the development of a strong business relationship.
• The Message - Develop your company’s business proposition that is customized for exhibitions/trade shows. Discover how “Can Openers” make your visitor feel special and encourage meaningful dialogue.
• Stand Strategy - Attention Grabbers, Aisle Activity, and Themes and Their Value all give meaning to the event. Own your space!

Get Exhibition Impact Training Today!